Who We Are

Value Innovation Group

Blue Ocean ConsultingTM

Value Innovation Group is a team of global blue ocean experts with vast experience in assisting organizations to shift from red oceans of cutthroat competition to blue oceans of new market space for rapid and profitable growth.

Value innovation is premised on creating unprecedented value for customers while minimizing costs to the organization. This is the cornerstone concept of Blue Ocean Strategy and Blue Ocean Shift – international bestselling books by world-renowned professors W. Chan Kim and Renée Mauborgne.

Value Innovation Group works with leaders and their teams to discover new blue ocean opportunities by applying the market-proven tools and processes of Blue Ocean Strategy and Blue Ocean Shift.

We have been working closely with the founders of Blue Ocean Strategy & Blue Ocean Shift for over a decade and are members of the Blue Ocean Global Network that consults for corporations, governments, non-profit organizations, and individuals.

  • More than 3.6 million copies sold worldwide
  • A bestseller across five continents
  • Translated into 46 languages
  • One of the bestselling business books of the century – Financial Times
  • New York Times bestseller
  • #1 Wall Street Journal bestseller
  • USA Today bestseller
  • Los Angeles Times bestseller
  • Winner of the Best Strategy and Leadership book 2017

What We Do

We work with organizations to reinvent existing businesses, discover new markets,
and design new products & services for rapid and profitable growth.

Our Leadership Team

Contact Us

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Value Innovation Group


Level 26, Maxis Tower
Kuala Lumpur City Centre
50088 Kuala Lumpur, Malaysia




+60 3 2615 2743

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